Weekly E-commerce Operations Checklist
An ecommerce weekly checklist for store owners: review sales, stock, orders, support, site health and marketing in one routine, before customers notice issues.
- Typical schedule weekly
- The checklist 5 sections, 20 items
- Variables
{{week}}
Use this checklist once a week to keep an online store healthy. Daily work, such as shipping orders and answering customers, keeps a store running. The weekly review catches the slower problems: stock running low, a broken page, a payment method failing, an app subscription nobody uses. It suits owners of small stores and the e-commerce manager in a small team.
Who owns it
The store owner or e-commerce manager owns the weekly run. Individual checks can be assigned: stock to operations, ads to marketing, site health to the developer or agency. Keep it to one session of around an hour, and turn anything that needs longer into a task.
Common pitfalls
- Looking only at revenue. Revenue can hold up while conversion falls and ad costs rise. Look at a few steady numbers every week and compare them to the previous weeks.
- Stock-outs discovered by customers. By the time a best seller shows "sold out", it is too late to reorder. Check stock against reorder points weekly.
- Silent failures. A broken checkout app, an expired discount or a failing product feed does not send an alert. Look at them directly.
- Apps piling up. Each app adds cost, and often scripts that slow the site. Remove what you no longer use.
A weekly scheduled run in Runbook keeps the routine going when the owner is busy, and gives a history of what was checked and fixed each week.
The checklist: Weekly store operations {{week}}
Sales and marketing
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Review revenue, orders, conversion rate and average order value for
{{week}}against the previous weeks -
Review ad spend and return on ad spend (ROAS) per channel, and pause campaigns below your target
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Check that active discounts, banners and promotions are correct and end on time
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Plan next week's email and social content
Stock and products
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Check stock levels of best sellers against reorder points and place purchase orders
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Hide or mark products that are out of stock with no restock date
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Filter the catalogue for products with missing images, prices, weights or descriptions and fix them
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Confirm the shopping feed has no errors or disapproved products optional
Orders and customers
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Check for unfulfilled orders older than your shipping promise and resolve them
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Review open support tickets older than your target response time
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Review new product reviews and respond to negative ones
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Check open returns, refunds and chargebacks, and respond to disputes before their deadline
Site health
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Place a test order or walk through the checkout on a phone
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Check for failed payments or payment errors in the provider's dashboard
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Run a speed test (e.g. PageSpeed Insights) on the home page and top product page and compare with last week
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Check the 404 or broken link report and redirect removed product URLs
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Apply available platform, theme or plugin updates, or schedule them optional
Self-hosted stores need regular security updates; hosted platforms update the core for you.
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Review installed apps and remove any that are no longer used
Close the week
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Note the main issues and decisions for
{{week}}in this run -
Turn larger problems into tasks with an owner and a date
Checklist as Markdown
Frequently asked questions
What should an online store owner check every week?
Sales and conversion compared to previous weeks, stock levels of best sellers, unfulfilled orders and open support tickets, payment errors, and whether promotions and the checkout work correctly. A short weekly routine covering these areas catches most problems before customers notice them.
What does ecommerce store maintenance include?
Keeping the catalogue accurate, applying platform and plugin updates, checking site speed and broken links, reviewing installed apps, testing the checkout, and monitoring payment errors and product feeds. Self-hosted stores also need security updates and backups, which hosted platforms handle for you.
How do I keep a weekly routine going in a small team?
Fix a time slot, keep the checklist short enough to finish in about an hour, and assign checks to named people. A scheduled checklist that appears automatically each week helps, because nobody has to remember to start it. Review the checklist every few months and remove checks that never find anything.
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